Good Men Project

The Good Men Project is a glimpse of what enlightened masculinity might look like in the 21st century,” the press raved when we launched. We had set out to start an international conversation about what it means to be a good man in the 21st century. And with over 5 million visitors coming to join in every month, it looks as if we’ve done exactly that.

The Good Men Project was founded by Tom Matlack in 2009. Tom set out to collect men’s stories about the defining moments in men’s lives. What he discovered was that the connected idea between all the stories of the men that Tom talked to was that there was a moment when each man “woke up, looked in the mirror and said ‘I thought I knew what it meant to be a man. I thought I knew what it meant to be good. And I realize that I don’t know either.’”