5 Ways to Tap Into the Power of Guest Blogging

September 30, 2016 Blogging Guide

This guest post involves the ways in which freelancers can easily tap into the power of guest blogging. I recommend all freelancers to read it because guest blogging is a very powerful technique that is often underestimated due to a lot of reasons.

In the modern times, a number of marketers and freelancers have started to tap into the power of guest blogging for their business. Although there are several online tools and approaches you can use to improve and grow your online business, the utilization of sufficient guest blogging tricks can turn out to be really valuable and helpful.

However, there are many business owners and marketers who hesitate to write guest posts and blogs about their business out of fear. But little do they know that if they learn more deeply about the guest blogging, they can empower themselves to participate in this powerful online marketing domain in which will benefit their businesses.

Here are top 5 crucial ways you can tap into the power of guest blogging:

1. Use Guest Blogging To Increase Traffic

Getting sufficient and pertinent traffic to your blog or website is the first and foremost thing that actually matters the most. The practice of guest blogging can definitely help you achieve this goal. As an online marketer, you must know that website traffic is the greatest barrier when it comes to running an online business.

If you have the most appealing website but don’t have visitors, you are just wasting your precious time as you won’t be able to make a penny when there is no visitor. However, guest blogging solves this issue as guest blogging allows you to get hundreds and thousands of visitors to your blog in no time.

2. Post on Multiple Websites

This is another great way that allows you to tap into the power of guest blogging. However, some marketers and business owners simply focus on just the bigger and famous websites and ignore the smaller ones. To gain quicker results, you should write for the smaller websites too as this will increase the number of back-links to your website in less time.

3. Build Your Brand Through Guest Blogging

Guest blogging can also be used to build or create your brand. Branding possesses immense power and it helps marketers stand out from the rest in their particular niche. As an online marketer or business owner, you can set up your business to be the number one in your niche through effective branding strategy and guest blogging is a big part of this strategy.

Once you are able to establish yourself as a reliable business, you will ultimately have a large market share in the industry. For example, if you run an apparel business, you can invite guest bloggers to post high-quality articles on your blog.

Consequently, you will be remembered by people the next time they need knowledge about clothing. In this way, you will be able to spread awareness about your niche market or industry.

4. Guest Blog For The Purpose of SEO

Guest blogging is a great way to boost your rankings in search engines. Through guest blogging, you can build your site authority on search engine results page (SERP). However, you need to understand that SEO shouldn’t be the sole reason for guest blogging.

If you use guest blogging only for building links, it would simply be considered as spam. Instead, it should be the secondary objective of why you are guest blogging. If you wrongly build links from guest posts, Google will penalize your website and hurt its rankings.

Your guest blogging is successful only when are able to provide any real help to your readers and not stuffing your posts with anchor texts.

5. Utilize Guest Blogging For Social Media

As an online marketer, you should know the importance of social media as today it is the most powerful medium to position any brand. You can also tap into the power of guest blogging by taking advantage of social media. With the help of guest blogging, you can easily expand following on Facebook, Twitter, and Instagram in a matter of days.

Therefore you should make the most of these platforms and use them as a channel to bridge the gap between your business and clients. By writing interesting great guest posts, you can increase the number of followers on social media so that you can attract more clients to your website.

When you write a guest post on an authority website, the website owner allows you to show links or add the social media buttons of your Twitter, Facebook and Instagram accounts which benefit your online business.

Author Bio

This guest post is written by Lauren Ebsary who works at Essay help Deal UK. She has been blogging for the company for the past many years. When not blogging, she likes to travel around the world. You can follow her on Facebook, Twitter and Google Plus.