Blogging for Traffic

June 13, 2016 Blogging Guide

There are a multitude of benefits a blog can bring to your business: it can drive traffic to the website, convert traffic into leads, help with establishing authority and it can maintain long-term results. Blogging is one of the three major ways of driving traffic to a website, other two being social media and search engine optimization. Updating a blog on a regular basis is a wise move, as that way you give your website a chance to position high in search engines, what ultimately increases the chance of people finding you on social media.

However, simply building a blog and expecting people to rush to it will get you nowhere. Instead, if you want to get shares on social media and climb up in search rankings, you have to create a high quality blog which is easily shareable. Fortunately, there are various tactics you can use to make sure that your blog gets as many visits and shares as possible.

How High Quality Shareable Content Can Increase Traffic

Search engines, Google for instance, absolutely adore high-quality content. Actually, Google’s latest algorithm leads web surfers to  only top-quality content. Content that is regularly updated will achieve higher rankings on search engines.

Furthermore, in order to develop close relationships with the customers, it is important to post relevant information. They may become more willing to cooperate with you if they perceive you as an expert in your field of work. Once you establish a good reputation, a word of mouth will start to spread, and the number of views and shares will increase.

How to Create High Quality Content

First of all, you need to consider who your audience is and how likely they are to share your content. To increase the likeliness of sharing, your content has to be visually appealing and interesting, so it is advisable to contain quality infographics and videos, alongside with mind-boggling facts. I have spoken to a representative of one of New York’s best SEO companies and he said that it is vital to incorporate great design into your blog. Design is the first thing that readers notice, so if you use default templates or old-fashioned designs, the number of visits and shares will suffer. You can use resources such as Dribbble or Behance to find designers that can aid you in improving the quality of your blog.

Also, you should take part in the communities where your audience meets, such as websites, forums, blog, social media. Read their comments to get a good understanding of what is suitable and what is not.

The content of your blog needs to be SEO friendly, which can be easily accomplished with SEO friendly platforms, such as WordPress, Drupal or Joomla. Facebook, Linkedin, Twitter, Google+ and other social media platforms are great for sharing posts and finding new connections. Although some might consider it spamming, you can double the traffic from social media if you share each blog post several times.

With the help of Google Analytics, you can see the source of your visits, whether it is Facebook, StumbleUpon or Twitter. Analyze, see where you are succeeding and find out where you have more potential. Another tactic you can use is getting influential writers to work for you. Try to find bloggers who are experts in your niche and capable of writing quality material on a regular basis. This way you get both quality content and a strong distribution channel, which is the writer’s social network.

Blog or Get Left Behind

Besides driving traffic to your site, there are other benefits of blogging. They include cheap marketing and the possibility of testing big campaigns prior to investing money in them. Additionally, by creating shareable high quality content you are ensuring shares and visits in the long run.