Social Media Integration: It May Be as Important as SEO

November 14, 2014 Twitter Marketing

Search engine optimization plays a significant role for getting your blog noticed in search results. However, the heavy use of social media in society may be just as important when considering the sheer number of people of which you have access. Various platforms allow users to integrate themselves with topics of conversation which could promote blogs to thousands of potential visitors. These are individuals you may not have had access to otherwise.

Social Intermingling of Profiles

Some of the top social media sites share information across respective platforms. For instance, you can create a video on YouTube while sharing it with others on Facebook. In reality, you can make an intricate web of social profiles loaded with links while marketing your blog. This gives you access to a wide scope of people that may enjoy one social site over another. Not everyone that uses Reddit uses Pinterest, but you can connect to both while sharing content from a single post.

Creating Conversions from Conversations

Sites such as Twitter, Facebook and Google+ allow users to add information to virtually any conversation using hashtags. Instead of waiting for someone to search for relevant keywords in a search engine, these posts are adding to the conversation in real time. If the post is structured well within a heavily popular topic, it has the possibility to drive traffic in a very short amount of time. As long as links are included back to your blog, it’s possible to increase visitor counts on a daily basis of those that are interest in your content. This can improve conversion rates and possible sales as well.

Trends and Topics to Join

Using SEO practices is still a vital part of maintaining a successful blog. However, joining in the social aspect can give you immediate access to potential visitors. Many social media sites display trending topics that you can join all while increasing your own popularity and reputation. Of course you need to have something to add to the conversation if you want to be taken seriously. Trying to add content that doesn’t align well with the topic might get easily ignored.

Direct Social Connections from Your Blog

If you use management systems such as WordPress, Joomla or Drupal to operate your blog, there are many ways you can add social media. Buttons and links are a common fixture for websites for good reason. This inspires visitors to share the content with others which works as marketing for your site. In a sense, it acts much like word-of-mouth advertising as other interested parties will possibly visitor your blog. In many cases, the social media additions can fit into your website design without being a distraction from your material.

Even if you don’t use certain social media sites, it may still be a wise idea to incorporate them into your strategies. Instead of alienating your target audience on those sites, you can increase your blog’s exposure to those that may be interested in your content. It only takes a few moments to set up an account on most of these sites, and most social media hubs are free to use.