Boosting Business with Effective Blogging

August 28, 2014 Blogging Tools

A blog is a powerful online tool that is used to promote and inform readers. Informational portals, stores and other businesses that operate on the web need to utilize blogging.

Blogging for Promotional Purposes

Businesses and organizations can utilize a blog as a promotional tool to highlight the latest products, services and trends in a niche market like IT. According to <a href="http://www.absoluteit singulair generic.co.nz/2014/07/grad-school-to-supply-and-produce-it-jobs/”>this article, blogging can be used to increase awareness about the rapidly growing information technology sector worldwide. Schools that provide training in computer studies can educate readers about the great job opportunities that await graduates of any IT programs. Some western countries claim to have a shortage of IT technicians mainly because there aren’t any widespread programs for computer-related certifications.
Higher-education institutions and private enterprises can blog about high starting salaries in order to encourage more students to pursue IT degrees. External links to government labor statistics can also confirm any claims made by schools and businesses that are heavily involved in the development of an IT workforce.

Selecting the Ideal Blog Platform

There are plenty of free blogging platforms that could be installed onto existing domain names. Selecting the right type of blog template can be a dilemma because of the sheer number of choices. To narrow the search, open source software should be considered for blogging purposes.
Wordpress is regarded as one of the most popular free blogging platforms on the World Wide Web. What’s great about this option is that premium versions can be purchased if users enjoy the free editions. A platform such as WordPress allows bloggers to make posts from various devices. It’s easy to log into the administrative controls without having to go through any FTP sessions via web hosts. Open source blogging software doesn’t require users to have any extensive knowledge in HTML. Nevertheless, bloggers have the chance to add their own custom Javascript, CSS3 and HTML5 codes to enhance the layout and presentation of blog content. The installation of WordPress requires bloggers to have their own domain names which should ideally have relevant keywords to the topics that will be discussed.

Mobile Blogging Solutions

In today’s fast paced digital world, bloggers might not have the opportunity to sit down on a desktop computer or laptop and write articles or even make short posts. It’s possible to operate a successful blog with only a mobile phone. Some of the most popular open source blog templates have administrative controls that are compatible with smartphones that operate on Android and iOS. Mobile friendly blogs allow users to directly upload photos and videos that are captured on a smartphone or tablet. There is no need to import photos from a digital camera and make any edits before finally uploading the images. In fact, some mobile friendly blogs have simple image and video editing tools for bloggers. When blogging via mobile phones, posts are usually kept short because of the difficulty in writing full length articles on a virtual keypad of a smartphone or tablet.

Effective Blogging