How Businesses Can Use Blogs To Improve Sales

August 28, 2014 Writing Tips

In the Internet age, blogging is a powerful marketing tool. Businesses can use blogs as a promotional tool for educating customers about products and making some sort of call to action.

Blogging Improves Business

Small businesses and large corporations can both benefit from blogging in terms of customer loyalty and sales conversions. The goal of a blog is to inform new and returning customers about any new products and services in a promotional way. According to this article, label printing services can showcase themselves online via brief blogs. In this case involving wine bottles, photographs of attractive labels are used to enhance the content of the blog. It’s important for readers to have the option of clicking on photos and zooming in on particular parts of a product. In the example involving wine bottles, the images essentially act as virtual product samples that give customers an idea of how labels would like on other beverages.

Working with Blog Templates

There are plenty of open source platforms that are optimized for blogging. A template based website installation such as WordPress is considered one of the most powerful and user-friendly solutions for launching a blog. First of all, such an open source program is absolutely free, although premium versions are available for monthly subscriptions. The beauty of WordPress is that bloggers can change the theme of their websites by making simple updates. Additionally, plugins and extensions are often released as an open source initiative to improve blogging platforms.

WordPress is a reliable blogging platform because it’s installed directly onto a web host that’s affiliated with a specific domain name. By registering a domain with relevant keywords, business bloggers can actually have their own personal virtual space instead of using extension pages off other major websites with irrelevant domain names. When working with any open source blogging platform, administrative controls should be considered. The most popular template based sites can be updated via mobile phones and tablets without having to log into FTP programs and make manual uploads to web hosts. By the same token, blog template sites such as WordPress are mobile friendly in order to reach out to smartphone and tablet users.

Social Media Platforms For Bloggers

Businesses can utilize social media channels for effective blogging. Many social networks allow posts to be organized with a calendar tool that clearly displays all previous blogs in a chronological order. Followers are able to easily browse through a virtual archive of articles and simple text posts. Social media sites often use some sort of tags to organize blog posts. Each tag includes a specific string of keywords that briefly describe the content. It is possible to organize blogs by criteria such as tags, date posted and length of the article or post. Bloggers must also incorporate some sort of tools that enable sharing of posts on other social media outlets. Widgets, bookmarks and other icons allow readers to share blogs with a single click of a mouse or touch of a smartphone screen.