5 Ways Your Business Can Benefit From Blogging

April 27, 2013 Make Money Blogging

The reality is in today’s digital world you need a company blog. Don’t believe it? Here are five good reasons to launch one today.

Traffic Building — Location, Location, Location

It’s all about location when your business is brick and mortar — easy to see, easy to drop in and shop. Online, however, it’s the information that generates traffic. Every new article that you create for your company blog is another opportunity to get found. Consider it as a road leading back to your brand.

In Six Reasons Why Small Businesses Should Blog Now Ben McConnell and Jackie Huba say, “Attraction is always easier than hunting.” It’s the difference between being a magnet and a bull-horn. When you’re a magnet, blog content is a line of attraction drawing people to you. They discover you and choose to follow. When you’re a bull-horn, however, you have to hunt the people down and then convince them to follow you. Which approach sounds more organic and likeable to you?

Brand Building — Does It Look And Sound Like You?

You choose the design, the message, the tagline that best describes your business and your style. You choose the language and the words.  And then it’s your client’s turn. They get to choose when, where and how often they interact with your content. If there’s no online presence, prospective clients have to wait for office hours in order to engage with your brand. And they may forget that they cared by then.

Industry Thinking — Understanding The Whole Game

“Blogging sharpens your sword,” says Marcus Sheridan in 5 Reasons Your Business Should Be Blogging. “Simply put, writing a blog post is like practicing for a game. The more one practices, the better their skills, timing and overall play—which ultimately leads to more victories, or in this case, sales.” Dechay Watts in 19 Reasons Why Your Business Should Be Writing A Blog adds “Blogging makes you think…about newsworthy topics, your industry, your customers and the world around you.”

Maintaining a company blog offers you the opportunity to keep your customer on your mind. You’re writing to them. You’re writing for them and in order to be effective you have to understand them. And the work you do to understand your audience makes it much easier to create, market and sell something of value when the time comes.

Expert Status — The Know, Like And Trust Factor

According to Brian Gardner, StudioPress Founder and CopyBlogger Media Partner, “A blog helps establish you as an expert in your field, and if you regularly update it with relevant content, you reinforce the idea that you know what you are talking about.” With a blog you don’t have to force feed your expertise, you can simply demonstrate it by giving quality content and thoughtful solutions in a language that connects with your client base.

Blogging gives your target audience a chance to know, like, and trust you. Just remember who you’re talking to. If you’re a lawyer, your clients aren’t other lawyers. So cut the jargon talk and speak to the people who actually pay for your services.

Lead Generation — “Since I’m Here, I Might As Well Shop”

Blogs generate business. In Why Businesses Should Blog Regularly the Editor at GPG Solutions highlights a client response to the impact of their company blog. “Jessie Walters, a realtor who contracted our company to build a lead-generation website targeting homebuyers, shared some very exciting news with us recently. A blog post he wrote over three years ago led to a home sale.” Blog posts live on to generate attention and sales years later.

I hope you’re encouraged to keep blogging. The bottom line is that it’s good for business.